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Are you a local business owner who is searching for marketing suggestions for small businesses which can help you reach more of your customers online, improve your visibility, credibility and make a business email list all at the same time? If this describes what you are looking for then you might like to consider setting up an internet article marketing strategy for your business.

How does this marketing idea for small businesses work?

The way in which this internet article marketing strategy works is you write articles which is submitted to and published on various article directory sites. At the end of the article you have a special feature called a writer resource box. Within this resource box you can include a link to your site and offer your reader an incentive to click on to it. When the visitor has clicked through to your site, you have an opt in form which collects their names and email addresses. On this site the prospective customer can also be able to discover the products and services that you simply offer for them.

By using a cleverly crafted authors resource box at the end of your article, you’ll be able to use this internet article marketing strategy to building your subscriber’s list. While you build your list in this manner, you can also nurture a relationship with them so that when you market relevant products for them, they trust you sufficient to make a purchase. Your business email list gives you a method to inform your prospective customers regarding your business and tell them of any special offers or promotions that you might be running.

Article promotion can be used to enhance the ranking of the website. The link you place in the resource box supplies a backlink to your site. Generally the article directory have a higher ranking around the search engines than your small business’ site. The hyperlink from the article website directory provides a vote in support of your site, and in this way pulls up its ranking. As you continue to submit more articles so the more your business’ site will improve in ranking. The larger the rank is for your site the more chances you will see for customers to find it.

Should you submit your article to some distribution site, they will find other directories and websites who will use your article. Which means that it will be syndicated over the web and many more backlinks are generated which in turn helps to enhance your sites ranking.

Internet article promotion also has the benefit of building your credibility inside a certain niche. While you write more articles in a particular niche topic you become an expert for the reason that topic.

So, if you are looking for small company marketing ideas that will increase your ability to connect with more customers, then you should consider using digital marketing agency.