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Many business owners spend thousands of dollars to purchase large lists of email addresses in hopes of building a successful email marketing campaign. The question many have is how do they get this sort of list cheaply and for free. The answer to this question is simple; the Internet. However, you will need to use certain techniques and strategies in order to build a highly targeted email marketing list that can be highly effective.

How Much Do You Pay For Email Lists? Renting an email listing is one way business owners choose to get large lists quickly and for free. Typical rent prices range from ten to fifty dollars per 1000 names. Renting lists is usually based upon price per thousand impressions (CMP). For a more targeted email marketing list with up to 2,500 to five,000 names, expect to be billed a CMP of about $200 to $ 400 for a single consumer listing and up to $ 600 for a company list.

The reason why a rent email lists pricing is so high is due to the work involved in building the database. Each subscriber is required to fill out and sign an agreement granting the list broker rights to market the product or service being offered. These types of agreements are called “multi-level contracts.” In other words, the more members the list broker has signed up, the more money the owner of the list will be able to earn.

If a marketing plan is not put into place when building the opt-in database, then these marketing costs will have to be absorbed by the business owner. The business owner may decide to outsource some or all of these tasks, but that decision should be made carefully. The rent email lists pricing structure reflects the added costs of marketing to this audience. However, if you are marketing the same products or services to hundreds or thousands of people at the same time, then marketing can be very cost effective.

It may be advantageous to list rent email lists rather than pay for purchase email lists. Many opt-in email lists allow the customer to purchase email addresses after they have been added to the list. The customer may then choose to continue receiving advertising or newsletters regarding their particular niche. The rent to own option gives the subscriber the ability to continue receiving information after they have subscribed. They are able to decide whether or not they want to receive additional information from the business owner.

The ability to rent to own lists allows the business owner to control how much marketing he sends to his subscribers. He is in charge of choosing how many recipients are on his list, how often these individuals receive his messages and what types of content they receive. This gives the business owner a great deal of flexibility in the type of communication he sends to his customers. It is important for him to only send emails to individuals who opt-in to his list to avoid disappointing these individuals by sending them offers they may not desire.

Rent to own is an excellent way for many businesses to save money. The cost of purchasing email lists can be high and this cost can increase the overall cost of doing business. The cost of renting a subscriber list is considerably lower. There are several different price structures for these types of lists and the price will be based on the amount of information you need to send as well as the length of time you want the list to be active. This also factors in whether the individual you are renting the email addresses from lives within the United States, Europe or Japan.

There are several other advantages to list lease ePs. List lease ePs offer businesses the ability to control their own communication and to send emails only to the individuals they select. This is particularly important for small businesses that are not large enough to need to send emails to everyone on their list. List lease ePs are also more flexible than standard email marketing lists. This allows businesses to select individuals to lease lists which may not be included with their target customer base.