Activity

Blogs are informal articles written for the purpose of providing thought-leadership and knowledge on a particular topic. They can be a fantastic method to create fresh content for websites and serve as a catalyst for marketing via email, as well as social media promotion to increase traffic to your website.

How important are blogs for your website?

Assists Get Your Website Found

The ultimate goal in creating blogs is to get as more traffic to your website as possible. When you create an article on your blog, it creates an additional index page on your site which means it’s an additional chance for you to appear on search results and drive visitors to your site. Creating content regularly informs search engines, such as Google that your website is actively updated and therefore is recommended to check it regularly to see what new content is available.

Once you’ve posted a blog on your website do not stop there! Be sure to promote your blog by sharing it on social media. Discover More improves the reach of your social media accounts and helps your blog content be noticed and attracts new visitors to your blog by using your social media accounts. It also lets content be shared on social media for anyone who finds it interesting.

Use That Traffic to Convert Visitors to Leads

If you bring new visitors on your site, you create the opportunity to generate leads. This is where your Call-To-Action (CTA) buttons help. CTAs are CTA can be a method to direct your visitors to your website to keep them interested on your website, and tips users through the process from awareness to buying. Good CTA’s include “Find out more”, “download”, discounts, free offers, options for signing up to your email list or to join your mailing list, etc. You can also use the CTA button on a blog post to move users to another relevant blog article on your website , or make them a pertinent page on your website which explains your service.

Blogs are Long-Term

Once a blog has been indexed in search engines , it stays there, which means your blog will continue to gain visitors and bring leads months, weeks, and years later. Don’t expect immediate leads or even hundreds of views. Give your blog time to generate interest. Blog topics that have a long-lasting appeal will continue to generate more views month after month, so be sure you post on topics that you are certain will be of interest to your intended audience.

Blogs Give Your Company a Voice

Blogging lets you share details about your company and its services but it also allows you to share thoughts and opinions about certain topics. Blogging is an excellent method of creating a persona for your business, and it makes your business more credible approachable. Don’t be afraid to talk about your interests on your blogs, comment on the latest news and market trends or educate your readers on a certain topic. Be sure to write your blog posts with your readers in mind.