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  • Ellis Pagh posted an update 2 years, 2 months ago

    For any business an effective website is never static. It’s your first opportunity to build a relationship with potential customers who could turn into your top clients. There are some businesses that disagree with the creation and management of blogs because they believe that the time spent on a blog will be more costly than the benefits. That’s why we are here. We can assist you in creating and maintain a blog on your website, the benefits are numerous. Here are a few of the many benefits you should build a busy blog on your website:

    A website’s traffic is increased by blogs. SEO

    The more you blog, the more pages your site has, which tells Google that your site is active that is receiving lots of attention from its administrators. It also improves the frequency with which a search term will appear on your site. This is all gold dust for SEO. Blogs offer valuable links from pages on your website and external sites can link to informative topics – external links from trusted sites boost your website’s rank.

    The act of blogging draws relevant users to your site

    When someone searches Google to find the answer to their query and is directed to your site it is already providing them with a service. Blogging is sometimes called “gift content,” which is the digital version of handing out the sample. Your sphere of influence and brand recognition will leap up and the purchases will follow. Without distributing that sample, you will not see the same amount of customers visiting your store.

    Being there at all times for Micro Moments with informative blogs

    Google has a lot of faith in Micro Moments – the searches that we carry out on our smartphones when we need an answer right now. This could be anything including “Where is my nearest coffee shop?” to “How do Visit Website rank higher in Google?” Being in a position to respond to the questions relevant to your company aids the micro-moments browser and also alerts Google that you’re providing an online source of assistance and information.

    A blog can build trust between a reader and a business

    Visitors must be able to gain an insight into the business they’ve stumbled upon and be able to clearly discern the differences between it and other competitors. By simply showing your customers that you are actively engaging your customer base by providing advice, information and information to send a clear message that they can be confident in your customer service levels.

    The sharing of your company’s views about a pertinent topic in a way that appeals to your target customer helps you appear more relatable to website visitors. When you tap into the emotional need for trust, they’ll be able to make a decision between you and your competitor.

    Blogs are more effective than social media in SEO

    A recent survey conducted by Shareaholic found that 2017 was a year where SEO offered better results in search that social media. Which on the face of it may be an “So what?” statement. Since blogs offer as a powerful increase in your SEO, It’s time to implement the Shareaholic information and start writing regular blogs. The days of blogging when you feel like it are long gone. You need to think about creating and publishing weekly blogs.

    Utilize your blog to showcase your expertise

    Blogs about changes to your service or products, as well as voicing where your brand stands on ethical and social issues that impact your business and your customers’ lives , will demonstrate to customers that you’re knowledgeable and committed to assist. Without a blog, a website often comes across as basic and functional. It’s not engaging enough to display real knowledge.